About alexis

Foundation Forward is a source of inspiration and information covering cosmetics and overall self-care. It is my firm belief that beauty and health are one in the same. Cosmetics is more than just a carefully curated top shelf, it should be a means to help you look and feel your absolute best. I hope to encourage people to develop a healthy, personal beauty routine that allows them to radiate confidence in all that they do.

My Story

I was born and raised in Palm Beach, Fla. and am constantly inspired by its crisp, classic aesthetic and light blue beaches. Six years ago, I took a leap of faith and moved to Baton Rouge, La. to attend Louisiana State University and graduated with a degree in digital advertising in May 2017. Since then, I've stayed in Baton Rouge to pursue my MBA at LSU with the hopes of working in the marketing and branding departments in the fashion and cosmetics industries upon my graduation in May 2019.

I grew up wanting to be a writer and have always loved the idea of informative content creation. Wanting to build something of my own (and after confidence boosts and support from my friends and family), I decided to create Foundation Forward as an outlet for my passion for cosmetics and to encourage others to approach beauty through self-love.

I love how the industry is evolving every day due to digital innovation, and I always try to stay conscious about its advancements and celebrate the diversity it encourages. More than just product recommendations, I hope Foundation Forward can help you show the world your best, most confident self and introduce you to approaching your routine with an emphasis on self-care.

Thank you for following along and for your continued support!