5 Tips to Prepare for Black Friday Beauty Shopping


November and December are the biggest months for shopping for yourself and loved ones. However, Black Friday and Cyber Monday deals are creeping up sooner than ever as brands compete for your dollars. It can be so tempting to go crazy during this time, but if you’re trying to reel it in this shopping season, here are my best tips for snagging the best deals this upcoming weekend.

1. Stop spending starting in September.

While I realize this post is cutting it a little close this year, the best way to budget for new buys during sale season is to stop buying non-essentials starting in September. Anything you want to try out is worth waiting two months for if it means a deeply discounted price. While this is the goal, it doesn’t always happen. Just make sure to make a budget.

2. Make a list and stick to it.

Grandma? Check. Parents? Check. Boyfriend? Check. While you start cutting out extra spending, start keeping a list of everything that has caught your eye. The best way to make sure that you get gifts for your loved ones and yourself is to make sure you stick to a list and don’t get swayed by holiday bundles.

3. Sign up for brand emails.

The best and quickest ways to hear about brand deals is through email. Direct to your inbox, you can filter through the clutter and find deals directly from brands’ websites on products that wouldn’t normally be on sale at say Sephora or Ulta. I’m a huge fan of shopping online (though I do enjoy a good Black Friday mall marathon) and doing this allows you to search through your email for deals on the brands on your list.

It’s also a great idea to go ahead and make rewards accounts on these brand sites if possible, because it often leads to a faster checkout and sometimes secret discounts!

4. Don’t settle for less than 30-40% off.

When it comes to beauty, it’s a given that the markup is almost 90 percent per product. 20 percent off can happen any weekend, so unless it is 30 percent or higher, don’t fall for it! The only exception for this would be some luxury brands that simply never go on sale, otherwise, spend your money where you’re getting the most bang for your buck.

5. Download savings apps browser plugins.

I cannot even tell you how much money I have saved shopping online and using Honey or Wikibuy. While I tend to use Honey more often, both plugins will run tons of discount codes through your cart at checkout, often finding you a code you didn’t even know existed! I literally never buy anything online without running one or both of these. Plus, a lot of stores offer cash back through these plugins, which can add up for great rewards even if you didn’t find a discount code.

In the end, it’s easy to get shopping fever around the holidays, but if you set a plan and make sure your laptop is charged, you can be spending the day with family and friends having done all your discount shopping from home.